Imogen Apparel

Editorial Photography

Imogen Apparel is a Jersey-based lingerie and loungewear brand, founded in 2018, who believes that the clothing we wear is more than just a choice of product. Instead, Imogen Apparel is built for women who choose their clothing to help them achieve happiness, confidence and lead them to the best version of themselves.

We worked alongside Imogen Apparel to make content for not only their gorgeous lingerie, but also their new bespoke collection launch. From the initial concepts to the physical shoots, we worked alongside the brand to capture the collections in order to reflect their ethos of empowerment whilst keeping in mind their preferred aesthetic for their social media content.

We developed and proposed two shoots - the first being an in-house based lingerie shoot around the concept of a luxury modern-day boudoir creating imagery edited in neutral colours and black and white in order to emphasise the luxury statement of the lingerie.