WELCOME TO THE STUDIO
THE
MEET
FOUNDER
Emily Skinner — Founder /
Over the past decade I’ve had the privilege of working closely with founders building thoughtful brands across fashion, beauty, lifestyle and wellness.
Many of these brands had exceptional products, strong creative direction and carefully considered visual identities. Yet one pattern kept appearing. Their social presence rarely reflected the same level of intention as the brand itself.
Content often looked beautiful on the surface, but the strategy behind it was unclear. Growth felt inconsistent and social media became something brands simply tried to keep moving rather than something designed to support how people discover, trust and ultimately choose a brand.
Over time it became clear that the challenge wasn’t creativity. It was structure.
This realisation is what led to the development of the Thirty Five Method — a strategic framework designed to help design-conscious product brands build social ecosystems that feel as considered as the brands themselves.
Today my role at Thirty Five is to work closely with founders as both a strategic advisor and creative partner, helping translate the identity of the brand into a social presence that supports connection, confidence and long-term growth.
Because when creative direction, audience insight and strategy work together, social media becomes far more powerful than simply posting content.
It becomes an extension of the brand itself.
THE BRANDS WE WORK WITH
We work with founders building thoughtful brands, helping translate the identity and ambition of their businesses into social presences that feel as considered as the brands themselves.
Our work is guided by the Thirty Five Method, a strategic framework developed to bring together audience insight, brand positioning and refined creative direction. Through this approach, we design social ecosystems that foster genuine connection and support meaningful, long-term growth.
If your brand is ready for a more intentional approach to social media, explore how the Thirty Five Method can support the next stage of your growth.
The Studio was launched (unofficially) in 2020. With the first lockdown ending, I had realised over that time that many businesses had to shift their marketing online and also relied on smaller creative outlets in order to help them succeed. But there was a gap within the market to produce high quality content, for smaller budget businesses.
Whilst at university, I knew I would want to launch a creative business as part of my work towards graduating. Thirty Five was initially set up as a creative content agency, prioritising content creation for social media platforms.
We officially launched in June 2021, as a social media agency serving female-led brands looking to uphold a specific aesthetic and build their business online with confidence and success.
After trialling and market research I realised the vision for Thirty Five was to be creative, collaborative and work within the social media industry focusing on management and branding.
I have always had a love for a neutral aesthetic, if you were to take a look into my wardrobe you would understand. And the high-end Parisian/Scandi style of life is a dream - but it can also be overwhelmingly priced. My aim is to show businesses that they can brand themselves, uphold a luxury aesthetic even as a start-up on a limited budget.
Since then, I have worked with several female-led brands, from a range of industries, including photography, jewellery, fashion, skincare, pets, wellness & menstruation, candles, and many more inspiring businesses with amazing stories.
our story starts here /
During the pandemic lockdowns, a lot shifted for business owners globally.
I found myself watching a new generation of founders move their businesses online. Many were building thoughtful brands with strong creative direction and genuine ambition, yet their digital presence rarely reflected the same level of care.
Brands that had invested deeply in product design, identity and storytelling were suddenly trying to translate that vision into social media spaces that often rewarded speed over intention.
What I kept seeing was not a lack of creativity, but a lack of structure.
Founders were expected to keep producing content without a clear system guiding how their brand should communicate, connect with its audience or grow in a way that felt aligned with the calibre of the brand itself. What began as a creative studio quickly evolved into something much deeper.
The more closely I worked with founders, the clearer it became that social media required a more considered approach — one that recognised the relationship between brand positioning, audience behaviour and thoughtful creative direction.
Over time, this thinking became the foundation for what is now the Thirty Five Method.
Today, Thirty Five exists to support founders who believe that how their brand is experienced matters just as much as what it sells. Together we build social ecosystems that reflect the identity, ambition and long-term vision of the brands we partner with.
Because when creative direction, audience insight and strategy work together, social media becomes something far more powerful than a place to post content.
It becomes an extension of the brand itself.
We envision a digital landscape where design-conscious brands are not adapting themselves to platforms, but shaping how they exist within them. Where social presence carries the same level of intention as the product itself. Where creative direction is supported by strategic thinking, and audience connection is built through understanding rather than assumption.
We see Thirty Five as a catalyst for this shift. Not simply helping brands participate in social media, but equipping them with the structure to show up with clarity, consistency and authority. A space where brands are no longer navigating fragmented approaches, but operating from a cohesive system that allows them to lead rather than follow.
OUR VISION /
We believe that meaningful growth is built through alignment. Our promise is not simply to deliver content, but to apply a structured, considered approach that ensures your social presence reflects the same level of thought as your brand itself.
Through the Thirty Five Method, we bring together strategy, psychology and creative direction to build a presence that feels cohesive, intentional and capable of supporting long-term growth.
This is work that goes beyond surface-level output. It is about creating a system that allows your brand to communicate with consistency, connect with the right audience and evolve with clarity over time.
OUR promise /
Our mission is to help design-conscious brands move from fragmented, reactive social media into a more considered, strategic way of operating. Through the Thirty Five Method, we combine audience psychology, brand alignment and elevated creative direction to build social presences that feel intentional, connected and commercially effective.
This is not about producing more content. It is about creating a structure that allows brands to communicate with clarity, build trust over time and develop a presence that reflects the true calibre of what they offer. In doing so, we support founders in moving away from inconsistency and uncertainty, towards a way of showing up that feels both sustainable and aligned with the level they are operating at.
OUR MISSION /
At Thirty Five, our approach is grounded in the belief that social media should be treated as a strategic extension of the brand, not simply a channel for content. Many agencies operate through either an aesthetic lens or a performance lens, rarely integrating the two. The result is either content that looks refined but lacks strategic depth, or content that performs in the short term but undermines long-term brand positioning.
The Thirty Five Method exists to bridge this gap. By combining behavioural insight with considered creative direction, we ensure that every decision is rooted in understanding. Not just how something looks, but how it connects, how it builds trust and how it supports the wider growth of the brand. This is where aesthetics and strategy stop competing, and begin working together.
OUR philosophy /
We envision a digital landscape where female-founded brands command the same reverence as luxury design houses through powerful visual identities and social media presences that captivate and convert. We see ourselves as the catalyst for brands that don't just participate in trends but create them, establishing a new paradigm where female-led brands set the standard rather than chase it.
OUR VISION /
We believe in raising standards, not meeting them. Every project is an opportunity to elevate both our clients’ brands and the landscape for female-led businesses.
Our promise goes beyond aesthetics — we build the bridge between strategy and design, creating content that connects, converts, and endures. Through sales-psychology-backed insight and intentional creativity, we help brands radiate what makes them unique and find their place with confidence.
OUR promise /
Our mission is to elevate female-led brands through purposeful action—creating social media presences that feel effortlessly influential whilst driving measurable growth, and building sales- psychology-backed strategies that transform followers into devoted customers. We empower female entrepreneurs by removing barriers, putting an end to overwhelming late nights and inconsistent posting, so you can lead your brand to success that looks as good as it feels.
OUR MISSION /
At Thirty Five, our commitment goes beyond the ordinary. We operate from the understanding that true luxury isn't about exclusivity—it's about the meticulous attention to detail that makes every brand interaction feel intentional and transformative. We believe in the quiet power of beautiful aesthetics paired with strategic intelligence, where each visual choice serves a purpose and extraordinary results become inevitable.
OUR philosophy /
meet THE TEAM
EMILY01 /Founder of Thirty Five – Emily is all about working with luxury brands to align their socials strategically to their aesthetic. She is also a big coffee lover.
Millie02 /in-House Visual Lead – With a background in fashion marketing, Millie has an eye for neutral aesthetics and visual story-telling.
chloe03 /Founder of Studio Petita and Graphic Designer – Big on all things fashion & neutral design, Chloe is basically a perfect match for Thirty Five’s branding.
THE PRINCIPLES BEHIND THE METHOD
Championing this method, as one of the only agencies that focus on sales-psychology, we believe this approach - Thirty Five’s USP - plays crucial to the success of your content, aligning content pillars with the careful analysis of your audience’s purchasing behaviour.
At Thirty Five, we believe the results happen when strategy and design are seamlessly intertwined. Introducing a sales-psychology backed content strategy enables the creation of content that guides consumers through the buyer’s journey, from awareness to consideration to conversion - ultimately driving revenue and fostering brand loyalty.
This strategy focuses on understanding the psychological triggers that influence consumers’ purchasing decisions, such as emotions, cognitive biases, and social influence, and uses this knowledge to craft content that resonates with target audiences on a deeper, emotional level.
Rather than treating content as isolated posts, the method builds intentional ecosystems where every piece of communication plays a role in moving the audience through the wider journey — from discovery and familiarity through to trust, consideration and conversion.
As one of the few consultancies placing audience psychology at the centre of social strategy, this thinking forms a core part of the Thirty Five Method. By aligning creative direction with a deeper understanding of audience behaviour, we help brands build social presences that feel considered, perform intentionally and support meaningful, long-term growth.
At Thirty Five, the work we do is guided by a simple belief: results happen when creative direction, audience insight and strategy work together.
Within the Thirty Five Method, this means looking beyond surface-level content and understanding the deeper factors that shape how audiences discover, trust and ultimately choose a brand.
Our approach draws on behavioural insight and purchasing psychology, allowing us to identify the emotional and practical triggers that influence decision making. These insights are then translated into strategic content structures that guide how a brand communicates across its social presence.
