SIGNATURE
( INTRODUCING )
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The Thirty Five Method
The Story Behind Our Signature Method /
A strategic framework designed to help design-conscious product brands build a social presence that reflects the true calibre of their offering.
After years of working closely with product brands across fashion, lifestyle, beauty and wellness, one pattern became increasingly clear. Many brands had refined products and thoughtful visual identities, yet
their social presence often failed to create the same depth of connection or commercial impact.
The Thirty Five Method emerged from this observation. A framework that combines audience psychology, strategic thinking and refined creative direction to help brands build social presences that support meaningful, long-term growth.
This may feel familiar...
Many brands approach social media through a series of disconnected activities. Content creation, strategy, photography and management are often treated as separate pieces of work rather than parts of a cohesive system. Strategy may be developed without a deep understanding of the audience, while content is produced without the brand positioning required to support long-term growth.
For design-conscious brands, this disconnect can be particularly frustrating. Significant thought is invested in product design, brand identity and creative direction, yet social media often becomes reactive or disconnected from the wider ambitions of the brand.
Over time this can lead to patterns such as:
VISUALLY REFINED CONTENT WITHOUT DEEPER STRATEGIC THINKING.
[001]POSTING THAT RESPONDS TO TRENDS RATHER THAN BRAND POSITIONING.
[002]PRODUCING CONTENT WITHOUT FULLY UNDERSTANDING THE BRAND.
[003]STRONG ENGAGEMENT THAT DOES NOT TRANSLATE INTO COMMERCIAL GROWTH.
[004]Without a clear strategic framework guiding how a brand communicates, social media can easily become reactive rather than intentional.
OUR Philosophy
At Thirty Five we believe social media should function as a strategic extension of the brand. Not simply a platform for content, but a carefully considered ecosystem that reflects the same level of thought that exists in the product, the visual identity and the wider direction of the business.
Building this kind of presence requires more than aesthetic consistency.
While refined visuals may capture attention, meaningful growth comes from understanding how audiences connect, develop trust and ultimately choose a brand.
The Thirty Five Method brings together behavioural insight and creative direction to help brands build social presences that foster long-term audience relationships rather than short bursts of attention.
The Thirty Five Method is built around six stages that guide how a brand moves from initial perspective through to long-term growth. Each stage builds upon the last, ensuring that strategy, audience insight and creative direction develop together.
our framework :
[001]measure
[003]Translate
[005]Operate
[002]Establish
[004]House
[006]Develop
the Thirty Five Method transformation
( before )
engagement that lacks depth
inconsistent messaging across content
refined feeds without clear strategic foundation
growth that feels unpredictable( after )
a defined social positioning that reflects the brand
a structured content system guiding communication
messaging that feels aligned and intentional
a strategic framework supporting sustainable growthHOW YOUR BRAND ENTERS THE METHOD
The framework can support brands at different stages of growth. Some founders are seeking perspective on the strategic direction their brand should take on social. Others want an experienced partner who can implement and evolve that strategy over time. Because of this, the method can be applied in three ways.
METHOD 001.The Consultancy
( I )
Every partnership begins here. This strategic session allows us to analyse your brand’s current social ecosystem and identify the opportunities that will have the greatest impact on how your brand connects with its audience.
During the consultancy we explore your existing content, audience behaviour and brand positioning, providing both insight and practical direction for the next stage of growth.
For some founders, this phase alone provides the perspective required to move forward with greater confidence.
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Analyse your brand’s current social presence
Identify areas of misalignment
Explore audience behaviour and purchasing patterns
Define strategic priorities
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Detailed call notes
A personalised success workbook
An actionable strategic asset tailored to your brand
METHOD 002.The Strategy
( Ii )
For brands seeking a deeper foundation, the next stage of the method involves developing a fully bespoke social strategy.
This work translates the insights uncovered during the consultancy into a structured system that defines how the brand should communicate, position itself and build connection with its audience.
The strategy becomes a long-term blueprint that can guide internal teams and external partners alike.
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Discovery call
90-minute consultancy session
Full bespoke Social Media Strategy Document (60+ pages)
THE STRATEGY DOCUMENT INCLUDES:Brand positioning and narrative alignment
Audience insight and behavioural triggers
Sales-psychology led content strategy
Content architecture and messaging structure
Platform strategy and social ecosystem design
ADDITIONAL SUPPORT INCLUDES:
60-minute strategy handover call
Two weeks of online implementation support
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A fully developed strategic roadmap that shows exactly how your social presence should evolve, and how to apply the Thirty Five Method in a way that strengthens your positioning, deepens audience connection and supports long-term growth.
METHOD 003.The Partnership
( IiI )
For founders who want the method implemented and refined over time, Thirty Five offers ongoing strategic partnership of their best selling service, social media management.
In this collaboration we act as an extension of the brand, applying the framework through intentional content planning, creative direction and ongoing optimisation.
This ensures the brand’s social presence continues to evolve alongside the business itself.
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Consultancy and strategic onboarding
Social media management
Ongoing strategic guidance and optimisation
DELIVERABLES REMAIN ALIGNED WITH THE METHOD:4 posts per week
1 reel per week
5 story sets per week
Assets variable based on strategy
ADDITIONAL FEATURES INCLUDE:
Monthly performance reports
Strategy review at the three month mark
Continuous refinement of content direction and messaging
Sales-psychology led content strategy
SEO optimisation
Engagement support
Full communication access
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Your social presence is actively managed by Thirty Five and evolved over time, with ongoing content planning, creative direction and optimisation ensuring your brand shows up consistently, builds meaningful audience relationships and continues to grow with intention.
The Thirty Five Method is designed for
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The Thirty Five Method is designed for
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The Thirty Five Method is designed for
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The Thirty Five Method is designed for
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The Thirty Five Method is designed for
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The Thirty Five Method is designed for / The Thirty Five Method is designed for / The Thirty Five Method is designed for / The Thirty Five Method is designed for / The Thirty Five Method is designed for / The Thirty Five Method is designed for /
[001]DESIGN-CONSCIOUS PRODUCT BRANDS.
[002]FOUNDERS WHO VALUE STRATEGY AND CREATIVE DIRECTION.
[003]BRANDS READY TO INVEST IN LONG-TERM GROWTH.
[004]BUSINESSES SEEKING A MORE INTENTIONAL APPROACH TO THEIR SOCIAL PRESENCE.
partner
brand
experiences
Real Results /
A selection of the brands and clients we've had the pleasure of working with, from all over the world — each with their own story, and each a part of what the Thirty Five Method looks like in practice.
( fig.01 )( fig.02 )
( fig.01 )
( fig.02 )Sera & Mattina
LOCAL PURE
[SERVICE][SERVICE]( fig.03 )( fig.04 )
( fig.03 )
( fig.04 )HRMN8
A Weathered Penny
[SERVICE][SERVICE]( fig.05 )( fig.06 )
( fig.05 )
OTTO
TANDE
[SERVICE][SERVICE]"I was after a consultancy session that could break the instagram algorithm by telling me something I did not know, since I am already quite experienced in the field. I knew how instagram works, how to reach out, tips and tricks, yet there was something I was missing and couldn't understand what it was. Emily unveiled that for me. But she did WAY MORE.
She screened my brand completely, from a technical point of view and also clarity stand point. She walked me through my pain points, going in so much detail and providing very insightful explanations. And always with a prompt answer and solution to my problems.
She provided a very exhaustive wrap-up document and plan of action, while being available with the same care and professionalism throughout the following week after our session. I cannot recommend The Consultancy enough, to any business owner. For me, you were the missing piece. And I am sure for many others you'll be just the same."
— STEPHANIA, The Journey
[The Consultancy]